12/10/2023 0 Comments In this moment singer boobsThe conversation ping-pongs rapidly: you can be talking about London gentrification one minute and then, before you know it, the topic’s moved on to sleazy clubbers, African headwraps or – at one point – whether or not bassist Cherish would enjoy starring in a cat-food commercial (“You would LOVE that!” is Chalin’s verdict). Juce struck up a musical chemistry as vibrant as their real-life friendship – in person, the band are infectious company, if a little hard to marshal, as they gabble over each other and constantly pipe up with in-jokes. We’d all had fun with a few drinks, but it’s very different in the cold light of day: ‘Do you want to be really sincere and make pop music with me?’” The next morning, however, she found it hard to get the courage up to call the other two. “There was lots of trademark finger-snapping and air bass going on that night,” recalls keyboard player Georgia, with a grin. Specifically, Sly Stone’s If You Want Me to Stay, which was playing at a house party and caused Chalin, Cherish and Georgia to congregate on the dancefloor. It’s music for music lovers, made by music lovers, which is only fitting because it was music that brought the band together. And while we’re currently being informed by focus-grouped critical opinion that the future of pop lies in the hands of bland singer-songwriters such as James Bay, it’s refreshing to hear a group gleefully stamping their personalities across what they do, a bit like the Spice Girls if they had ever been any good at playing punk-funk. Certainly, its sheer technicoloured vibrancy stands out in a pop world full of sincere Sheerans and earnest Sam Smiths. They might look as if they have stepped out of a vintage issue of the Face, but their music contains more than just aesthetic pleasures – it’s soulful and emotional as well as joyful. If the purple book’s contents seem ambitious, then consider this: since meeting two years ago, Juce have toured with Basement Jaxx, signed a major label deal (with Island) and been the toast of the blogosphere thanks to their groove-addled, 90s-influenced sound and some striking videos, which have featured both synchronised dance moves and branded bumbags.
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